On the first day of summer, Target stock hit its lowest price in five years—below $51—perhaps signaling a dismal shopping season for the embattled retailer.

On the first day of summer, Target stock hit its lowest price in five years—below $51—perhaps signaling a dismal shopping season for the embattled retailer.

The American Family Association (AFA, www.afa.net) is continuing strong in its immensely successful #BoycottTarget initiative, urging shoppers not to buy their Fourth of July, beach and vacation supplies at Target—neither in-store nor online.

Target’s dangerous and misguided restroom and fitting-room policy, which allows men in women’s facilities, isn’t worth the risk, AFA says. In fact, earlier this month, the pro-family organization reported that a woman in Texas was traumatized when a man attempted to film her while she was trying on swimsuits in a Target dressing room.

For more than a year since first publicizing this open-door policy, Target has continued to put women and children at risk,” said AFA President Tim Wildmon. “Shoppers should feel safe in store restrooms and fitting rooms, but this is simply not the case at Target. The risk is too great to pick up a few summer supplies at Target. We urge shoppers to choose somewhere else to shop for these items, even if they don’t plan to use the fitting rooms or restrooms. Providing revenue to a retail chain that has refused to change a policy that puts shoppers in danger sends the message that their actions are excusable—and they are not—which is why AFA continues to remind shoppers to steer clear of Target altogether, both in stores and online.

In response to the Texas incident, and many others like it, Wildmon has written a scathing and passionate open letter to Target CEO Brian Cornell, where Wildmon says:

We have warned you over and over and over again that your bathroom and dressing room policy puts customers at risk for physical and emotional violence.

This past sexual incident in your The Woodlands, Texas, store is just one more example of how your company’s disregard for the safety and well-being of women and children has scarred another life.

Mr. Cornell, just how many more people have to suffer before you stop the insanity? Sexual assault is real. In light of this latest case, how can you be so callous as to continue to allow men to enter women’s dressing room areas?

Read the entire letter here.

AFA is asking those who feel strongly about Target’s misguided actions to read the letter and urge Cornell to reverse the company’s dangerous policy. Thus far, nearly 50,000 have signed onto the letter in agreement. AFA is also asking citizens to take action in several other ways.

1. Forward information about Target’s policy to friends and family. Invite them to sign the #BoycottTarget pledge at www.afa.net/target.

2. Call Target headquarters at 612-304-6073 and personally let them know you are boycotting their stores.

3. Make a comment on Target’s Facebook page.

4. Share this tweet on Twitter:

Hey @Target, men don’t belong in women’s restrooms and changing areas.#BoycottTarget http://bit.ly/2q3wUnJ

5. Call your local manager and politely remind them that you are still boycotting Target. Find local Target store numbers here.

Last month, Wildmon hand-delivered another 500,000 #BoycottTarget pledge signatures to Target headquarters in Minneapolis, after which AFA leadership briefly met with Target executives about the retailer’s dangerous and misguided restroom and fitting room policy that puts women and children at risk. The first million signatures were delivered in May 2016