NEW YORK – That’s a holy lot of money.
A limited-edition sneaker, which is filled with holy water in the soles and blessed by a priest, sold out within minutes of its debut, despite each pair costing a whopping $3,000.
Brooklyn-based creative label MSCHF is responsible for releasing the shoe, which is a pair of all-white Nike Air Max 97s — though the design is in no way affiliated with Nike — that have been injected with holy water sourced from the Jordan River. The water, which is visible in the see-through sole, has some coloring added to enhance visibility, the shoe’s creator told Fox News.
The kicks, succinctly called “Jesus Shoes,” also feature the Bible verse Matthew 14:25 — the passage describing Jesus walking on water — and a single blood drop to represent the blood of Christ.
Among the other religious details are the frankincense-scented insoles, a crucifix threaded through the laces, and a red sole, which references the red shoes traditionally worn by past Popes.
The shoebox itself also displays an angel and a seal that resembles the official papal seal.
The shoes, which were bought at Nike retail value by MSCHF designers before being re-designed, were part of a desire for the MSCHF brand to poke fun at collaboration culture.
“We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that [advertised] a beverage company that sells iced tea at bodegas,” head of commerce Daniel Greenberg tells the New York Post. “So we wanted to make a statement about how absurd collab culture has gotten.”
“We were wondering, what would a collab with Jesus Christ look like?” he added.
Less than two dozen of the Jesus Shoes were made with no plans to create more, according to MSCHF. Although, Gabriel Whaley, founder of the brand, hinted there may be a “second coming” in the future.
The MSCHF label releases new items every 2nd and 4th Tuesday of the month.